The New Balance 740v2 Concord Grape is a running shoe featuring a White mesh upper with graphic caging in Concord Grape purple and Phantom. It has a metallic finish with silver and white accents and a textured white midsole. The shoe has a 3D New Balance logo on the sides in Concord Grape. It features the ABZORB midsole for compression resistance and cushioning. Released in 2025 for $110, it's a unique running shoe color.