The Jordan 3 Retro Seoul 2.0 pays homage to South Korea's cultural iconography and the 1988 Seoul Summer Olympics. It features a crisp white leather upper, suede elephant print panels, and bold accents of sport royal and challenge red. Subtle upgrades include quilted blue collars, aged yellow midsoles, and reversed embroidery. Released on May 15, 2025, for $200, it captures the spirit of Seoul and the DNA of an all-time classic.